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Our Background

Rootstock's owner, Jay Kelly, has a passion for the nearby North Carolina vineyards and wineries, and a passion to help others.  A rootstock is the joining of a healthy root system to a fruit bearing scion. By intentionally taking the best features of both, one new plant is made allowing for the newly formed planting to flourish. The rootstock is the foundational support to the plant, and this is the inspiration for our name.  At Rootstock, we partner with you to help you flourish.

 

Jay's history of helping others spans over 20 years of working with executives across domains in high growth, rapidly evolving organizations - from boutique to Fortune 250. A Master Generalist, he leverages that capability and a high EQ to solve complex business problems. Skilled at forming collaborative partnerships, and driving cross functional initiatives globally, he quickly becomes a Trusted Advisor and mentor.  Jay can map a customized solution that is tailored to your specific needs, to recover and reinvest your time where it is most needed.  

The Rootstock DNA

At Rootstock, we specialize in Chief of Staff services aimed at helping you drive optimization and integration in your organization.  Whether you are positioning for growth - or a sale, we are here to ensure the passion you have for the business always burns bright.

Our brand is built on how we show up.

Relationships Matter

Authentic

Caring

Invested

Integrity

Transparency

Candor

Consistency

Act Like An Owner

Fiscal Responsibility

Client Centric

Live the Culture

Servant Leadership

Set Others Up for Success

Mentorship

Accountability

Our Values

Our Methodology

A virtual coffee to learn about you, your business and why you are ready to take this step.

Define what success will look like, align on expectations, and build an engagement model.

Embed in the organization. Learn the business. Meet with the team. Build trust.

Create milestones.

Weekly one on ones with you.

Keys to Success

Compatibility, transparency and trust.  We'll be spending a lot of time together.

Communicating the role within the leadership team.

Access to tools, resources and information to assimilate quickly.

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